For consumers, distrust outweighs trust

Anyone who has opened the door of a vacation rental after a long trip, only to find it hasn't been cleaned as promised, knows the burn of betrayal. That traveler is more likely to distrust the proprietor of their next vacation rental, according to new research from Annabelle Robe This story matters for Science & Discovery readers tracking mech. Reported by phys.org. Read the full original at the source link below.